Sunday, April 14, 2013

Viking River Cruises

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Unlike some of his competitors, Viking aggressively pursues direct marketing to consumers.

"It's no secret," Hagen said. "We do direct mail, and we take direct bookings. We really don't care where people book. The main thing is that they do book. But when they book with us, travel agents get commissions on everything. For an average Viking booking, an agent gets $1,500. We pay on anything [associated with the product] that's prebooked. We pay 5% commission on air; who the hell does that these days?"

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